Dream Printing Podcast | Planner, Custom Journal, Self Publishing, Devotional, Paper Product

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Are you a paper girl? Do you love cracking open a fresh journal? Do you linger in the paper planner aisle at target? ME TOO If you have a dream to create a your OWN planner, devotional, journal or paper product AND curious about the printing process, timeline and costs. You are in the right place! As a gift to you I have a free workshop waiting to help you on your journey! WORKHOP: Horacioprinting.com/workshop Welcome to the Dream Printing podcast, I’m Polly Payne, CEO + Founder of Horacio Printing, have sold over 45,000 paper planners + products around the world. Wanna learn how I did it? I’m gonna take you behind the scenes and teach you How YOU can plan, print and publish your high quality paper product. Week after week I will be answering your questions like: How do you make quality products without breaking the bank? What does the whole process look like? How long does it take to print a paper planner? How do you find a good printer? What is the best way to go about printing a journal or planner? How do I get my idea out of my head and make it beautiful? How do I launch a planner company? You ready?! Grab your favorite journal, a cup of coffee, and lets get it that dream off the back burner and into your hand! Wanna work together to make it happen? Apply to join Print School : horacioprinting.com/printschool Free Workshop: horacioprinting.com/workshop Have a question? DM me! @polly_payne on Instagram

Episodes

Wednesday Dec 20, 2023

10 Biggest Self Publishing Mistakes! Should I try Amazon KDP?

Wednesday Dec 20, 2023

Self-publishing a product, such as a book, requires attention to detail in design, photography, and marketing to create a professional and appealing product that will attract customers and drive sales.

Join my 5-Day Challenge! HoracioPrinting.com/Print

YOUR NEXT STEPS:

Watch My Free Print Training : HoracioPrinting.com/workshop
Join my 5-Day Challenge! HoracioPrinting.com/Print
Apply for a spot in Print School: HoracioPrinting.com/PrintSchool
Get Your Paper Fix: HoracioPrinting.com
Need Help? Email: help@horacioprinting.com
Pop into my DMS! @horacio-printing

WHAT IS TAUGHT IN TODAY'S LESSON:

Avoid 10 self-publishing mistakes, join print school, and learn how to go from idea to fully printed product while avoiding Amazon KDP limitations.
Use Amazon KDP for self-publishing novels, but not for luxury paper products, avoid common mistakes like poor design and low-quality materials, and invest in proper design or hire a designer for a cohesive and beautiful file.
Proper margins, alignment, and design are crucial in self-publishing to ensure high quality printing and avoid losing customers due to low quality paper and cover.
Invest in high-quality cover design and marketing photography to make a good first impression and stand out in the competitive self-publishing market.
Don't launch a self-published book without creating demand and don't let fear stop you from trying; focus on creating and selling products to make a profit and continue your entrepreneurial journey.
Seek support and don't self-publish alone, join a program for feedback and resources.
Find the right traditional printer overseas with a minimum order quantity of 200-300 units, choose the right e-commerce platform, and create a strong launch campaign for successful self-publishing.
Don't make self-publishing mistakes, join Print School for help birthing your dream successfully and avoid making any of these mistakes.

Wednesday Dec 13, 2023

209 // Running A Planner Business 101 : The Design

Wednesday Dec 13, 2023

PART THREE! Welcome to part three of my three part series on running a planner business. Today I am teaching you how to design your own planner. This also could work if you are trying to design a journal or design a devotional.

YOUR NEXT STEPS:
Watch My Free Print Training : https://www.dreamprinting.co/Dream-Printing-Workshop-With-Polly
Apply for a spot in Print School: https://www.dreamprinting.co/Print-School-2-0 Get Your Paper Fix: https://www.horacioprinting.com/ Need Help?
Email: help@horacioprinting.com
Pop into my DMS! @horacio-printing

Wednesday Dec 06, 2023

208 // Running A Planner Business 101 : Finding The Printer - How Do I Print It?

Wednesday Dec 06, 2023

Welcome to part two of my three part series on running a planner business. Today I am teaching you how to find the right printer!

YOUR NEXT STEPS:

Watch My Free Print Training : HoracioPrinting.com/workshop
Apply for a spot in Print School: HoracioPrinting.com/PrintSchool
Get Your Paper Fix: HoracioPrinting.com
Need Help? Email: help@horacioprinting.com
Pop into my DMS! @horacio-printing

Wednesday Nov 29, 2023

207 // Running A Planner Business 101 : The Production Timeline - How Long Does It Take?

Wednesday Nov 29, 2023

Welcome to PART ONE! Of our Planner Biz series!

Tuesday Nov 21, 2023

206 // Luxury Printing & Profits! ”Can I Afford This?” 5 Burning Questions Answered with Polly Payne

Tuesday Nov 21, 2023

Unlock the secrets to launching your own luxury paper product business with Polly Payne, CEO and founder of Horacio Printing.

In this episode, Polly dives deep into the following questions:

Q1: Is this really possible? Could I ever afford to start this?

Q2: How do I publish the guided journal I've had in my head for years (and make it look pretty, because some of the options I've seen for that are...not cute. Lol)?

Q3: How do I avoid printing more than sell/How do pre-orders work?

Q4: What was your initial financial investment to start your company?

Q5: How do you effectively sell the product once it’s done?

YOUR NEXT STEPS:

Watch My Free Print Training : https://www.HoracioPrinting.com/workshop

Apply for a spot in Print School: https://www.HoracioPrinting.com/PrintSchool

Get Your Paper Fix: https://www.HoracioPrinting.com

Need Help? Email: help@horacioprinting.com

Pop into my DMS! @horacio-printing

Wednesday Nov 15, 2023

205 // Create and Sell Your Own Planner, Journal, or Devotional for Profit! Start Your Planner Business with CEO, Polly Payne

Wednesday Nov 15, 2023

You can create and sell your own high-quality planner, journal, or devotional by solidifying your vision, branding, and user experience, focusing on intentional design, and strategically marketing your product.

Let’s get into the nitty gritty of how to get started on your paper product biz! I share the first three steps to taking your idea out of your head and making it happen. I also share my three keys to selling successfully.

Why do some planners soar and some planners flop? Let’s dive in!

YOUR NEXT STEPS:

Watch My Free Print Training : HoracioPrinting.com/workshop
Apply for a spot in Print School: HoracioPrinting.com/PrintSchool
Get Your Paper Fix: HoracioPrinting.com
Need Help? Email: help@horacioprinting.com
Pop into my DMS! @horacio-printing
How can I create and sell my own planner, journal, or devotional?

—You can learn how to create and sell your own planner, devotional, or journal business by educating yourself, making time, and overcoming self-doubt.
What is the key to creating a successful planner, journal, or devotional to sell?

—The key is to focus on thoughtful ideation and intentional design to create a cohesive and high-end product.
How can I solidify my vision, branding, and user experience for my product?

—You should solidify your vision statement, branding, and user experience at the beginning of creating your planner, journal, or devotional to ensure a cohesive and successful product.
What is the importance of creating a sense of urgency for selling planners and journals?

—Creating urgency and demand through strategic marketing, education, photography, video, door busters, and product education will get people excited and ready to buy your product.
What e-commerce platform should I use to sell my high-end product?

—It is important to have a proper e-commerce platform like Shopify that allows for easy product understanding and purchase, with a focus on high-end products and minimal clicks for maximum visual appeal.